We worked with Grayvault Consulting on optimizing our Google Ads across two accounts, and our experience was very positive. Before making any changes, Craig conducted a thorough audit and provided us with a detailed Playbook outlining the proposed action plan. This clear roadmap was invaluable, as it gave us a strong understanding of the steps we would take to improve our campaigns. Craig is an excellent communicator, able to break down complex Google Ads concepts in a way that’s easy to understand, even for beginners. Throughout the process, we felt well-supported - our questions were answered promptly, and his explanations were always clear and insightful. In addition to teaching us the basics, he provided strategic guidance for optimization. The recommendations we received were effective for many of our campaigns, where we saw noticeable improvements. While a couple of our campaigns struggled during the first few months, Craig helped us to identify the issues, and once addressed, the metrics improved immediately. We also refined the structure of our campaigns and fixed the connection between our store and Google Merchant Center. Overall, we are pleased with the services Craig provided and look forward to working with him again in the future.